Free SEO tool
How many clicks is your Google position really costing you?
Enter your average position and monthly impressions. This free calculator estimates your current clicks and how many more you would earn by moving up, using industry-average organic CTR curves.
CTR calculator
Adjust your average position, monthly impressions and target position to see estimated clicks now, projected clicks, and extra clicks per month and per year.
Source: First Page Sage — Google CTR by Ranking Position (2026)
Why position-by-position CTR is the highest-leverage number in SEO
Moving from position 8 to position 3 does not add a few percent of traffic — it can multiply your clicks 3–4×, because organic click-through rate drops off a cliff after the top few results. That is why keywords in positions 5–15 (striking distance) are the fastest wins for most sites. AnalySEO connects to your Search Console and shows the exact pages one rewrite away from multiplying clicks.
Frequently asked questions
What CTR values does this calculator use?
Real organic click-through rates by Google position published by First Page Sage (2026 report): 39.8% at position 1, 10.2% at position 3, and 1.6% at position 10, for clean search results. Values are interpolated for fractional positions. They are benchmarks, not your site’s real figures.
Where do I find my average position and impressions?
In Google Search Console → Performance report. Enable "Average position" and "Impressions", then read the values for a query or page. AnalySEO pulls these automatically once connected.
Why is my real CTR different from these estimates?
Real CTR is affected by SERP features (ads, AI overviews, featured snippets), your brand recognition, the search intent, title/description quality and device mix. Use this as a directional estimate, then verify with your own data.
Is this tool really free?
Yes, completely free with no signup. If you want the same analysis on your real Search Console data — with the specific pages and titles to fix — that is what AnalySEO does.
See your real numbers
Connect Google Search Console in 30 seconds and AnalySEO will surface the exact pages one rewrite away from more clicks. AnalySEO